DELI LITES are currently recruiting for a Marketing Manager to lead our Marketing Department.
This is a rare opportunity to work in a fast paced environment within our marketing team, in which you will lead our existing team through planned strategic development of our market share.
This will be in line with our evolving Commercial Strategic Plan, you will also be tasked with further developing our profitable market share across target Trade Channels and product sectors.
You will also manage our category management and consumer insights and work closely with the NPD team so that they are aligned to deliver our strategic growth targets .
As Marketing Manager you will echo the quality, legality and authenticity of all our values at DELI LITES and give customers the opportunity to achieve their extraordinary results through the passion we have for our people and food. At DELI LITES we have a commitment diversity, equity, and inclusion in all that we do and welcome applications from all sections and groups within the community.
Free On-Site Parking
Cycle to Work Scheme
Food To Go
Third level qualification in a related field and/or significant digital communications, marketing experience.
At least 5 years’ experience in a marketing role, preferably Marketing Manager or Head of Marketing.
Experience in managing brands and able to provide proof of this portfolio.
Excellent Presentation Skills
Senior Marketing Manager with experience in Retail and/or Foodservice.
Proficient in the use of PowerPoint, Keynote, Excel as well as Photoshop or similar.
Category Manager or NPD experience.
Good interpersonal skills.
Ability to work on own initiative.
Conduct market research and competitive analysis to identify market trends, consumer insights, market share and opportunities for growth across all targeted trade channels and product sectors.
Utilise data and analytics to make informed decisions and develop effective marketing strategies.
Monitor industry trends, competitor activities, and customer behaviour to identify areas for improvement, innovation, and growth.
Continuously track and analyse marketing performance metrics to optimise campaigns and initiatives.
Develop and maintain the brand strategy, ensuring consistent brand positioning, messaging, and visual identity.
Manage the brand guidelines and ensure adherence across all marketing materials and touchpoints.
Collaborate with internal and external stakeholders to develop compelling brand stories and messaging.
Oversee the creation of marketing collateral, including brochures, packaging, signage, and digital assets.
Develop and execute comprehensive digital marketing strategies across various channels, including websites, social media, email marketing, SEO, SEM, and content marketing.
Optimise online presence and engagement through website management, social media marketing, and online advertising.
Collaborate with the marketing team to develop engaging and visually appealing digital content.
Utilise marketing automation tools and analytics to measure and improve digital campaign performance.
Plan and coordinate participation in trade shows, exhibitions, and activations to increase brand visibility and generate leads.
Develop creative and engaging booth designs, promotional materials, and activities.
Collaborate with sales teams to align trade show strategies with lead generation and sales goals.
Manage post-event follow-ups and evaluation to measure the success and impact of trade show participation.
Work with external marketing professionals, agencies, and PR partners to develop and execute marketing campaigns and initiatives.
Collaborate with PR agencies to manage media relations, press releases, and public relations activities.
Develop and maintain relationships with key media contacts and influencers to enhance brand exposure.
Plan and execute local advertising campaigns to target specific geographic regions or customer segments.
Collaborate with local media outlets, such as newspapers, radio stations, and online platforms, to maximise advertising reach and effectiveness.
Monitor and optimise local advertising campaigns based on performance data and customer feedback.
Develop and execute promotional campaigns to drive customer engagement, increase foot traffic, and boost sales.
Coordinate product sampling initiatives to introduce new products and generate customer interest.
Collaborate with internal teams to ensure smooth execution of promotions and sampling activities.
Establish marketing performance metrics and regularly track, analyse, and report on marketing campaign effectiveness.
Utilise analytics tools to measure website traffic, user behaviour, and campaign performance.
Monitor customer feedback, reviews, and sentiment to identify areas for improvement and implement necessary changes.
Leading and developing staff within the department, ensuring the roles and duties are structured and able to be defined in terms of output.
Ability to work with cross-functional teams and external professionals.
Regular, monthly , departmental review meetings to ensure that we are continually focused on the right strategic objectives.
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Our Core Values
BE A CHAMPION
We’re enthusiastic about supporting our customers and one another in equal measure since high standards also mean high expectations.
It’s in our DNA; we have a curiosity for the new and a zest for food with a chef-led team. Curiosity is the engine of achievment.
We bring to work all the passion and enthusiasm for food, and a desire to make DELI-LITES a positive and exciting place to be.
We are passionate about reducing and reusing; about traceability from farm to fork; about animal welfare and organic production.