XXL FAST FUEL,
CRAFTED.
Bridging the white space between sterile functional nutrition and low-margin grab-and-go. The DELI LITES XXL Triple range delivers high-satiety, chef-grade macro performance designed to drive immediate basket up-trade across forecourt and high-footfall retail.
SECURE YOUR LAUNCH ALLOCATION
Order via the eTrade portal by Wednesday 2 September 1:00 PM to guarantee first-wave on-shelf availability.
THE HERITAGE HEAVYWEIGHT
THE XXL CHICKEN & STUFFING TRIPLE
Succulent chicken breast in a creamy mayonnaise with traditional herb stuffing on a soft malted wheat grain bread.
Trade commuters, high-energy workers, and traditional comfort consumers seeking high satiety with zero compromise on craft.
Transforms Ireland's perennial #1 lunchtime flavour profile into a high-margin, functional heavyweight wedge.
THE HIGH-ENERGY DISRUPTOR
THE XXL CAJUN CHICKEN CLUB TRIPLE
Succulent Cajun breast in a spicy Cajun chicken mayo layered with crunchy coleslaw and crispy lettuce on soft white bread.
Modern flavour explorers, active midday grazers and spice enthusiasts looking for bold, dynamic lunch options.
High-contrast visual appeal designed to stimulate incremental discovery purchases and repeat trial.
Basket Up-Trade & Margin
Commands a premium shelf price point over standard wedges, driving category value growth and expanding gross cash margin per transaction.
Mainstream Macro Power
Front-of-pack 33g and 27g protein claims capture functional wellness shoppers directly at the grab-and-go chiller without niche aisle segregation.
Chef-Crafted Heritage
Handcrafted and assembled in Warrenpoint, Co. Down, combining artisanal flavour standards with high-volume retail consistency.
Visual Merchandising Architecture
- Bay Positioning: Anchor on Tier-2 eye-level shelving immediately beside core two-wedge SKUs to create visual scale contrast.
- Dual-Facing: Use double-fronted facings in high-traffic commuter forecourts to maximise rapid visual capture.