XXL FAST FUEL,
CRAFTED.
Bridging the white space between sterile functional nutrition and low-margin grab-and-go. The DELI LITES XXL Triple range delivers high-satiety, chef-grade macro performance designed to drive immediate basket up-trade across forecourt and high-footfall retail.
SECURE YOUR LAUNCH ALLOCATION
Order via the eTrade portal by Wednesday 2 September 1:00 PM to guarantee first-wave on-shelf availability.
THE HERITAGE HEAVYWEIGHT
THE XXL CHICKEN & STUFFING TRIPLE
Succulent roasted chicken breast emulsion paired with rich herb & onion artisan stuffing on structured soft malted bread.
Trade commuters, high-energy workers, and traditional comfort consumers seeking high satiety with zero compromise on craft.
Transforms Ireland's perennial #1 lunchtime flavour profile into a high-margin, functional heavyweight wedge.
THE HIGH-ENERGY DISRUPTOR
THE XXL CAJUN CHICKEN CLUB TRIPLE
Tender chicken breast coated in zesty Cajun-spiced dressing, crisp seasoned slaw, and fresh mixed leaves on soft white loaf.
Modern flavour explorers, active midday grazers and spice enthusiasts looking for bold, dynamic lunch options.
High-contrast visual appeal designed to stimulate incremental discovery purchases and repeat trial.
Basket Up-Trade & Margin
Commands a premium shelf price point over standard wedges, driving category value growth and expanding gross cash margin per transaction.
Mainstream Macro Power
Front-of-pack 33g and 27g protein claims capture functional wellness shoppers directly at the grab-and-go chiller without niche aisle segregation.
Chef-Crafted Heritage
Handcrafted and assembled in Warrenpoint, Co. Down, combining artisanal flavour standards with high-volume retail consistency.
Visual Merchandising Architecture
- Bay Positioning: Anchor on Tier-2 eye-level shelving immediately beside core two-wedge SKUs to create visual scale contrast.
- Dual-Facing: Use double-fronted facings in high-traffic commuter forecourts to maximise rapid visual capture.