Leadership team

Board of Directors

Genevieve Wyeth

Non-Executive Director

Fellow Chartered Accountant with 18 years at Fyffes leading global M&A as Senior VP of Corporate Finance. Advises on growth, corporate affairs, and governance across key national and corporate boards.

Ian Dobbie

Board Director

Former CEO of Délifrance Group with extensive M&A and leadership experience across international FMCG and chilled foods. Joined the Board in 2024 to guide strategic growth and major commercial partnerships.

Jackie Reid

Co-Founder & Chief Strategy Officer

The driving strategic force behind DELI LITES, scaling the business to over 30 million products annually. Championed the vision that established DELI LITES as the world’s first B Corp certified sandwich manufacturer.

Brian Reid

Co-Founder & Chief Executive Officer

Steers business expansion, operational excellence, and sustainability initiatives across global markets. Awarded EY Entrepreneur International Finalist and IoD Director of the Year for leading B Corp purpose-driven growth.

Executive Leadership

Nigel Cairns

Chief Commercial Officer

Leads commercial strategy and market expansion across retail, travel retail, and international partnerships. Focused on driving growth while maintaining core deli standards.

Dwayne Miller

Chief Operations Officer

Oversees end-to-end manufacturing operations, supply chain performance, and site efficiency at our Warrenpoint HQ to ensure high quality across every product line.